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ROSA is part of the movement of brands of the future. The future of intimate hygiene brands for women. Aimed at millennials, this premium brand is a pure digital player and sells monthly subscriptions directly via its website.
For ROSA, Octave x Oscar established a brand strategy focused on inclusion. The inclusion of beings among themselves, the inclusion of human beings in nature. This double anchor allows the brand to express itself on these two major subjects, society’s view of women on the one hand and ecology on the other, thus capitalizing on its unique value proposition. The communication around the launch was done via an Ulule campaign in order to reinforce the feeling of plebiscite enjoyed by responsible products.