Année : 2020
Client : Potloc
Expertise : branding and websitesee the website
Potloc is a French-Canadian tech startup (like us!) working in the automation of hyper-targeted consumer surveys. Thanks to a triple technology of automation of questionnaires, recruitment of respondents and display of results in the form of dashboards, Potloc represents the revival of a sector created by the mythical firm Nielsen over a century ago. It is the Tesla of consumer research, the Uber of surveys, the Airbnb of marketing research. Their technological advantage has won them the favor of giants like L’Oréal, Décathlon and Carrefour.
octaveoscar defined Potloc’s brand positioning, message, tone, visual identity and website. Our collaborative branding process was able to fully express its potential through co-creation workshops, client surveys and exhaustive research of industry reports. The proposed positioning is conveyed by a brand identity that evokes the world of Silicon Valley tech start-ups: sans-serif fonts, round tiny letters, acidulous colors and illustrations. The goal: to distinguish itself from an old school competition by graphically showing disruption.