Client: L'Oréal Professionnel
Expertise: branded content
The professional products division is the world leader in products for hairdressing professionals. Everything that lathers and smells good. The B2B2C marketing approach is driven by social networks, a sales force, inspirational magazines (Beauty Biz, Pureology Mag, Brush Up) as well as point-of-sale promotion and packaging.
As the lead agency for the professional division, Octave x Oscar works with L’Oréal to define and implement communication strategies, creating packaging, photography, social media content, magazines and newsletters.