Expertise: branding and websitevisit the website
Lacelier designs, produces and markets premium lingerie and swimwear products, with recognized expertise in support to all sizes. This iconic French lingerie group behind the LOU, Bestform, Variance, Cherry Beach, Belcor and Gemma brands, wanted to create its own umbrella brand and a site to showcase it.
The goal of our work was to create a brand for Lacelier that evokes both the French heritage and its projection into the future. Result? A brand with traits of tradition and audacity, carried onto the web with codes of modern design and animations with vanguard front-end technologies.